Don Rebel is a brand of luxury-grade eyewear products that are brought straight from the manufacturer to the consumer with no premium markups. We know the rules and the insides of luxury eyewear production, and we broke them.

We take pride in our unique craftsmanship, functionality, and quality materials. We see that fashionable consumers understand the concept of luxury, but also know that having a unique sense of style is not defined by an expensive price tag. 

We wanted to create a brand that sets people apart and is tailored to their modern lifestyles- something that is on-trend and of an equal standard as the top heritage brands around the world.